We build and grow consumer brands that sell direct.
SIXC Group develops its own portfolio of direct-to-consumer brands and advises founders who want to scale theirs. Same team, same systems, same standards.
One operating model, two activities
Everything we know comes from running brands on our own money. That is what we bring to the ones we advise.
Brand
portfolio
We create and operate direct-to-consumer brands from the ground up: product, positioning, store, acquisition and retention. Each brand runs as a standalone business on shared infrastructure.
Growth
advisory
We work with a small number of founder-led brands that have proven demand and want to grow with more control over creative, acquisition and unit economics.
Where we're active
We operate across consumer categories where product, creative and paid acquisition decide who wins. Our brands operate under their own names.
- 01Fashion and apparelWomen's swimwear, loungewear, intimates, activewear and hosiery
- 02Home-decorDecorative lighting, wall décor and home essentials
- 03Beauty and personal careGrooming and skincare devices
- 04WellnessRecovery and self-care devices
- 05Kids and playSensory and developmental toys
What we run in-house
No layers of agencies. The functions that decide a brand's margin sit inside the group.
Product and sourcing
Product selection, supplier negotiation and quality control, with direct manufacturing relationships in Asia.
Brand and creative
Positioning, identity and a steady output of UGC and performance creative made for cold traffic.
Store and conversion
Shopify development, landing pages and continuous conversion testing.
Paid acquisition
Meta and TikTok media buying, run on creative volume and hard unit-economics targets.
Retention and CRM
Email and SMS flows, post-purchase journeys and repeat-purchase programs.
Customer experience
Support operations, fulfillment coordination and after-sales that protect margin and reviews.
How we work
Operators, not observers. Everyone advising a brand is running one. Numbers before narratives: every decision maps to a metric we can check next week. Fewer brands, run better. That is the whole method.
Growth advisory for DTC founders
For brands past first traction and building the next stage. We plug our operating model into yours: the same systems we run on our own brands, applied to your numbers.
Diagnostic
A full read of your funnel, creative, unit economics and retention. You get a written assessment and a ranked list of what will move the numbers.
Roadmap
A sequenced plan with targets, owners and the metrics we hold it to.
Execution support
Ongoing work alongside your team: weekly reviews, creative direction, media-buying oversight and access to our sourcing and tech partners.
Who it's for
Founder-led direct-to-consumer brands with a product that sells and a team ready to move faster. We take on a limited number of engagements at a time so we can stay hands-on.
Apply for advisoryLet's talk.
hello@sixcgroup.comFounders
Tell us about your brand, your numbers and where you are stuck. We reply to every serious message.
Partners
Manufacturers, agencies, creators and investors: we are open to a conversation.